1. Overview
This Privacy Policy explains how Blueshift.world collects, uses, stores, shares, and protects information when you visit the site, request reports, submit company URLs, sign up for emails, purchase products, or otherwise interact with Blueshift.world.
By using Blueshift.world, you agree to the practices described in this Privacy Policy. If you do not agree, do not use the site.
2. Information We Collect
We may collect information you provide directly, information generated through your use of the site, and information from third-party sources.
Information you provide may include:
- name;
- email address;
- company name;
- role or affiliation;
- messages or inquiries;
- company URLs submitted for evaluation;
- company descriptions or business information;
- payment or billing information processed by third-party payment providers;
- feedback, comments, and support requests.
Information collected automatically may include:
- IP address;
- browser type and version;
- device type;
- operating system;
- referring and exit pages;
- pages viewed;
- links clicked;
- date and time of visits;
- session activity;
- approximate location derived from IP address;
- cookies, pixels, or similar identifiers;
- security, fraud-prevention, and bot-detection signals.
3. Company URLs and Report Requests
If you submit a company URL, company name, or related business information, we may use that information to generate reports, evaluate the company using the seven-signal Blueshift Framework, improve the site, prevent abuse, develop related products, and maintain internal records.
Do not submit confidential, proprietary, trade secret, regulated, personal, or sensitive information unless you are authorized to do so and accept the risks of submitting that information.
4. The Blueshift Assessment
Blueshift.world offers a free self-assessment in which you score your own market against the seven-signal Blueshift Framework and answer five questions about your company’s position. The assessment requires no account, no signup, and no email address.
What we store when you complete an assessment:
- your twelve responses, each recorded only as active or inactive;
- the industry you optionally select from a fixed list;
- the date and time of submission;
- a short random identifier used to generate a shareable link to your result.
We do not ask for and do not store your name, your employer, or your job title. Completing an assessment does not require an email address and does not create an account. If you separately ask us to email you a copy of your results, that address is stored and linked to the result it relates to, as described below.
Shareable links. Each completed assessment is assigned a short random identifier so you can share, forward, or revisit your result. Anyone who has the link can view that result. The link does not reveal who completed it. Treat a link as public once you have shared it.
Sending yourself a copy. If you ask us to email a copy of your results to your own address, we retain that address. We use it to deliver the copy, and we keep it so that we can honour the communication preference you selected. Alongside the address we store the result you requested a copy of, including your composite score and the industry you selected, so that our records are accurate. We do not sell your address, we do not rent it, and we do not share it with third parties except the service providers described in Section 10 who help us deliver email.
Marketing consent. Beneath the email field is an unticked checkbox offering occasional Blueshift analysis. If you leave it unticked we send you your results copy and nothing further. If you tick it, we may send occasional analysis and updates, and every one of those messages contains an unsubscribe link and supports one-click unsubscribe in your mail client. You can withdraw consent at any time by using either method, or by contacting us using the details in Section 21. When you unsubscribe we record that you have done so and retain your address for that purpose only, so that you are not added back by mistake.
Sending results to someone else. If you forward a result to another person, you supply their address and an optional note. We use that address to deliver that single message and we do not retain it, do not add it to any list, and do not use it for marketing. Only send results to people who would expect to hear from you.
Aggregate reporting. We may combine assessment responses across many participants and publish the results in aggregate form, including breakdowns by industry, in research, articles, newsletters, media commentary, presentations, and books. Aggregate reporting never identifies an individual participant, an individual company, or an individual response.
Retention. Assessment responses are retained indefinitely so that shared links continue to work and so that aggregate analysis can be compared over time. Addresses you give us to receive your own copy are retained until you ask us to remove them. See Section 12 for general retention practices and Section 14 for your choices.
The assessment reflects the answers you provide. It is informational, it is not advice of any kind, and it should not be relied on as the sole basis for any business, investment, employment, or strategic decision.
5. How We Use Information
We may use information to:
- operate, maintain, and improve Blueshift.world;
- generate, deliver, and personalize reports;
- process requests, purchases, subscriptions, or inquiries;
- send emails, updates, report notifications, or administrative messages;
- respond to support, press, partnership, or business inquiries;
- analyze usage, performance, and product demand;
- detect, prevent, and investigate scraping, fraud, spam, abuse, security incidents, and unauthorized access;
- enforce our Terms of Use;
- develop new features, tools, scoring systems, products, and services;
- comply with legal obligations.
5a. Use of Artificial Intelligence and Third-Party Data Providers
AI processing. Blueshift.world uses artificial intelligence, machine learning models, large language models, and automated analysis tools to generate reports, scores, assessments, and other content. Submitted information, including company URLs and descriptions, may be processed by these AI systems.
Third-party AI and data providers. To provide the service, we may transmit relevant inputs to third-party AI model providers (such as Anthropic and OpenAI), data providers, analytics services, and infrastructure providers. These providers process information as needed to generate outputs and are contractually restricted from using your data for their own purposes beyond providing the requested service.
We do not authorize third-party model providers to use your submitted information to train general-purpose models for their own benefit unless expressly disclosed.
6. Emails and Communications
If you provide your email address, we may use it to send requested reports, updates, newsletters, product announcements, administrative notices, or responses to your inquiries.
You may unsubscribe from marketing emails using the unsubscribe link in the email or by contacting us at contact@blueshift.world. We may still send non-marketing messages related to purchases, reports, security, account access, legal notices, or service administration.
7. Cookies and Similar Technologies
Blueshift.world may use cookies, local storage, pixels, analytics tools, and similar technologies to remember preferences, understand site usage, secure the site, prevent abuse, measure performance, and improve user experience.
You can adjust browser settings to block or delete cookies. Some features may not work properly if cookies or local storage are disabled.
8. Analytics and Security Tools
We may use third-party services for analytics, hosting, security, bot detection, rate limiting, form processing, email delivery, payment processing, and related site operations. These providers may process information such as IP address, device information, usage logs, submitted forms, transaction details, and security signals.
These providers are permitted to use information as needed to provide their services to Blueshift.world, comply with law, prevent fraud or abuse, and maintain security.
9. Payments
If Blueshift.world offers paid products or services, payment information may be collected and processed by third-party payment providers. Blueshift.world does not need to store full payment card numbers unless expressly stated. Payment providers process payment information according to their own terms and privacy policies.
10. How We Share Information
We may share information with:
- Infrastructure and hosting providers: cloud hosting, databases, storage, content delivery, and monitoring services;
- AI and model providers: third-party AI model providers (such as Anthropic and OpenAI) that process inputs to generate reports, scores, and analysis;
- Analytics and security providers: services for analytics, bot detection, fraud prevention, rate limiting, and security monitoring;
- Email and communications providers: services that help deliver emails, notifications, and reports;
- Payment processors: third-party payment providers that process transactions under their own privacy policies;
- Data and research providers: sources of public company information, filings, news, and business data used to generate reports;
- Professional advisors: lawyers, accountants, consultants, or insurers subject to confidentiality obligations;
- Authorities and protected parties: law enforcement, regulators, courts, or other parties when required by law or to protect rights and safety;
- Business transaction participants: successors or counterparties in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar transaction;
- Other recipients: with your consent or at your direction.
We do not sell your personal information in the ordinary meaning of selling a customer list for money. We do not share personal information for cross-context behavioral advertising. If this changes, this Privacy Policy will be updated as required by law.
11. Report Watermarking and Abuse Prevention
Reports may include visible or invisible watermarks, metadata, unique identifiers, access records, download logs, and other measures designed to prevent unauthorized redistribution, scraping, resale, or misuse. We may use this information to investigate abuse, enforce our Terms of Use, and protect Blueshift.world content and intellectual property.
12. Data Retention
We retain information for as long as reasonably necessary to operate the site, provide reports, maintain business records, improve products, comply with legal obligations, resolve disputes, prevent fraud or abuse, enforce agreements, and protect our rights.
Retention periods may vary depending on the type of information, the context of collection, legal requirements, and operational needs.
Deletion of submitted content. When you request deletion of submitted company URLs, uploaded files, or other user-submitted content, we will remove the content from active production systems within a reasonable period, typically within 30 days. You may request deletion by contacting contact@blueshift.world. Deleted content may remain temporarily in encrypted backups and will be purged in accordance with our backup rotation schedules. We will not retain copies of user-submitted content beyond the applicable retention period except as required by law, active legal proceedings, or documented compliance obligations.
13. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect information. However, no website, transmission, storage system, or security measure is completely secure. You use the site and submit information at your own risk.
Storage security. All cloud storage buckets, databases, and file-storage systems containing user data are configured as private by default. We do not expose user-submitted information, personal data, or report content through publicly accessible storage endpoints. We conduct regular access-control audits and automated configuration checks to prevent unintended public exposure of stored data.
14. Your Choices and Data Rights
Depending on your location and applicable law (including the GDPR, UK GDPR, and U.S. state privacy laws), you may have the following rights regarding your personal information:
- Access and confirmation: request confirmation of whether we process your personal information and receive a copy of it;
- Correction: request correction of inaccurate personal information;
- Deletion: request deletion of your personal information, including submitted company URLs, uploaded content, and account data;
- Restriction: request that we restrict processing in certain circumstances;
- Portability: receive your personal information in a structured, commonly used format;
- Objection: object to processing based on legitimate interests or for direct marketing;
- Withdrawal of consent: withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.
To exercise any of these rights, contact contact@blueshift.world with the subject line "Privacy Request." We may need to verify your identity before processing a request. We will respond within the timeframe required by applicable law. Some requests may be denied or limited where permitted by law, including where information is needed for security, legal compliance, business records, dispute resolution, fraud prevention, or enforcement of our Terms of Use.
15. California Privacy Notice
If you are a California resident, California law may provide additional rights regarding personal information. These may include the right to know, access, correct, delete, and limit or opt out of certain uses of personal information, subject to legal exceptions.
To exercise applicable California privacy rights, contact contact@blueshift.world. We will not discriminate against you for exercising privacy rights provided by law.
16. International Users
Blueshift.world is operated from the United States. If you access the site from outside the United States, you understand that information may be processed and stored in the United States or other jurisdictions where privacy laws may differ from those in your location.
17. Children’s Privacy
Blueshift.world is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us at contact@blueshift.world.
18. Third-Party Links
The site may link to third-party websites, services, stores, articles, reports, social platforms, or payment processors. We are not responsible for the privacy practices, security, content, or policies of third-party sites or services.
19. Do Not Track and Opt-Out Preference Signals
Where required by applicable law, we process legally recognized opt-out preference signals, such as Global Privacy Control (GPC), for the browser or device sending the signal. You can also use browser settings and privacy tools to manage cookies and tracking technologies.
20. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Your continued use of Blueshift.world after changes are posted means you acknowledge the updated Privacy Policy.
21. Contact
For privacy questions or requests, contact:
Blueshift.world
contact@blueshift.world